Thursday, 26 November 2020

TreeHouse’s bold plan to dominate a $200 billion industry

TreeHouse’s business concept is simple: one company that can help homeowners through the entire journey from ideation to installation as they upgrade their homes. TreeHouse also only uses sustainably constructed building materials and products that will make an individual’s home safer, healthier or smarter. “People come to us for ‘do-it-for-me,’” Kusin says, “but when they learn about the sustainable characteristics of our products, it makes them feel even better.”

Instead of finding a designer, electrician, plumber and general contractor, homeowners can just walk into a TreeHouse location and share their ideas — a home advisor greets them at the door and experienced consultants and designers will turn those ideas into reality. “The proof is in the pudding,” Kusin says. “Over 50 percent of the projects we do are second, third, fourth, fifth and sixth projects for the same homeowners.”


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