Saturday, 15 December 2018

Brushed for success: Kutztown’s Radius achieving business goals tooth by tooth

To some, picking a toothbrush is the most basic of decisions. But to dentists and people who obsess over their teeth, the choices are endless.

Soft bristles or hard? Bent neck or straight? Manual or electric? The checklist goes on and on.

In Kutztown, the toothbrushes manufactured by Radius Corp. under the leadership of CEO and President Saskia Foley are unique in their composition and shape compared with most store-bought brushes.

That’s because Radius’ toothbrushes are ergonomically built, meaning they more easily fit a user’s hand, and designs are available for both right- and left-handed users. The toothbrush handles also are made of bioplastics, or plastics derived from renewable sources, including wood and retired paper currency bought from the U.S. Mint.

One patient, she said, prefers Radius because of the toothbrush’s “very large head.”

Witmer, of the Greater Reading Chamber Alliance, said he also has become a Radius fan.

“The grip will feel odd at first, but I use it all the time,” he said.

Radius, it seems, has held a positive hold in the tiny borough of Kutztown.

RADIUS CORP.

Address: 40 Willow St., Kutztown

CEO: Saskia Foley

What it makes: Specialty, premium toothbrushes for adults, children and pets. It also sells related products for consumers and pets, including toothpaste and dental floss. The company’s products are sold nationwide and in 45 countries.

Year founded: 1982

Year it moved to Kutztown: 1988

What’s new: The company recently moved from 207 Railroad St. into a 19th-century silk mill on Willow Street, a few blocks away. Alvin H. Butz Inc. of Allentown is construction manager for the estimated $3.4 million renovation project.

Website: madebyradius.com

asalamone@mcall.com

610-820-6694

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Source: http://www.mcall.com/business/mc-biz-berks-county-radius-toothbrush-20180828-story.html

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